Justin Nutall
Copywriter | Content StrategistAudible
CLIENT: Audible ROLE: CopyMEDIA: Digital/social
AUDIBLE STORIES
When COVID-19 hit, I was part of a company-wide initiative at Audible to help kids adjust to remote learning.
We provided free access to thousand of titles to help make learning at home less of a disruption. In the first week, we reached over 2 million people.
END OF THE YEAR EMAIL
We collaborated with Moveable Ink to create a dynamic e-mail tailored to members and their listening behaviours throughout the year. With our designer, I worked through the content design and user flows, and wrote all of the copy.
WINNER: Amazon People Principle Award (Study and Draw Inspiration from Culture & Technology - Jan 28, 2020)
Audible Challenge
CLIENT: Audible ROLE: CopyMEDIA: E-mail, Microsite, Social
This was a program that inspired higher volumes of title purchases and ALOP dollars via gameified incentives. We tested with 1M participants and saw a significant uptick in content purchasing, listening, and app downloads. With our designer, we worked through the user flow and also designed a quiz to help listeners land on a goal for the year.
