Justin Nutall
Copywriter | Content StrategistBusiness Insider
CLIENT: Business Insider ROLE: Creative StrategyMEDIA: Digital/Video/Social
This was a new buiness pitch that came down fast and hard. Business Insider came to us to help them crack a newer, groovier identity. One that wasn’t so wedded to the “business as usual” category, given their wide range of subject matter. So, we got pithy and punchy - reconceived their tagline, which was then used as a springboard to tell an epic content story.
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