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Justin Nuttall 

Copywriter | Content Strategist
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Justin Nutall 

Copywriter | Content Strategist

HP Blades

CLIENT: HP       ROLE: Copy
MEDIA: Digital/Video

 "THE ALTERNATE IT UNIVERSE"
The trick here was to create a robust campaign that injected some lightness and humor into a dull as dishwater product: servers. Rather than get fancy with the way all of the product info was delivered (and potentially lull people to sleep) we decided instead to build a whole platform of spots and banners: The Alternate IT Universe - Where everything works.


JUMP ROPE


MUSEUM



"Rethink Inside the Box"

CLIENT: HP       ROLE: Creative Concepting, Copy

This idea for selling HP's suite of servers came from the hoary corporate cliche heard in conference rooms across the world "think outside the box." But here we turned it on its head. In the IT world, "boxes" actually mean servers - so rethinking what HPs boxes can do for your business in terms of technology, speed and price became the core rallying cry for these banners, landing pages and print ads.