Justin Nutall
Copywriter | Content Strategist
Freshpet Website
CLIENT: Freshpet ROLE: CopyMEDIA: Digital
Had the honor of launching the very first site for this beloved brand of organic pet food. Got to hang out in their test kitchens, interview the chefs (yes actual chefs) and help build their story from the ground up.
Branch Branding & Website
CLIENT: Branch Real Estate Group ROLE: Branding/Creative Direction/CopyThrowing a personal project in here. My best friend came to me wanting to open up a boutique real estate agency but had no clue how to launch an actual brand. All she knew was “it needs to speak to EVERYONE.” So I conducted multiple work sessions and brainstorms with the other partners in various coffee shops and living rooms. We did brand exercises, voice and tone workshops, and I brought in a team of creatives to put it all together. I came up with the name, tagline, logo, developed brand guidelines and wrote all the copy for the site, collateral and print ads.
The first year, we did $50 million in sales. It’s only gone up from there.
HOMEPAGE
Audible
CLIENT: Audible ROLE: CopyMEDIA: Digital/social
AUDIBLE STORIES
When COVID-19 hit, I was part of a company-wide initiative at Audible to help kids adjust to remote learning.
We provided free access to thousand of titles to help make learning at home less of a disruption. In the first week, we reached over 2 million people.
END OF THE YEAR EMAIL
We collaborated with Moveable Ink to create a dynamic e-mail tailored to members and their listening behaviours throughout the year. With our designer, I worked through the content design and user flows, and wrote all of the copy.
WINNER: Amazon People Principle Award (Study and Draw Inspiration from Culture & Technology - Jan 28, 2020)
Audible Challenge
CLIENT: Audible ROLE: CopyMEDIA: E-mail, Microsite, Social
This was a program that inspired higher volumes of title purchases and ALOP dollars via gameified incentives. We tested with 1M participants and saw a significant uptick in content purchasing, listening, and app downloads. With our designer, we worked through the user flow and also designed a quiz to help listeners land on a goal for the year.
AT&T
CLIENT: AT&T ROLE: CopyMEDIA: Print/Digital/ Video
Was the main writer and creative behind the "Government Transformation" campaign that included online media, a mini-site, videos and print ads geared towards helping government agencies optimize to better serve the people.
KPMG
CLIENT: KPMG ROLE: CopyMEDIA: Print/Digital
A global consulting firm that needs no introduction, KPMG has grown over the years into an innovation strategy leader, helping companies evolve in an era of massive, tech-related transformation. This macro territory begs to be deciphered and translated for the masses in a way that is persuasive and illuminating.
Here is a sampling of work I did for that express purpose, helping the firm communicate their offerings in more humanistic terms.
These ads ran in The Wall Street Journal, The Economist and other trade publications and were re-purposed for banners and interstitials.
