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Justin Nuttall 

Copywriter | Content Strategist
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Justin Nutall 

Copywriter | Content Strategist

Rescue Dogs Rock

CLIENT: Rescue Dogs Rock       ROLE: Copy
MEDIA: Digital/Video/Social

I'm an eternal optimist. There is no lemon that can't be sweetened with a little sugar - or in this case, a little love. To take advantage of the Ashley Madison mess for a good cause, we partnered with Rescue Dogs Rock NYC and created PSAs reminding people that they could fill the hole in their heart by adopting a forlorn pooch - because they won't judge your peccadilloes. They're also loyal, loving and the perfect antidote to that real dog in your life who maybe needed to be kept on a shorter leash.  The reaction? For a red hot second, we were a part of the news cycle.

Adweek dug them like a trench.
So did Fast Company, Upworthy, and Laughing Squid.











Aside from media buzz, we were pleased to have received a Shorty award for best Real Time response.