Justin Nutall
Copywriter | Content StrategistThe Way of The Chew - Chewy Delights
CLIENT: Chewy Delights ROLE: CopyMEDIA: Digital/Social
I was a lead creative on the pitch for all of TUMS digital work - which we won. Our first project? Introduce their new Chewy Delights product in a fun and kind of weird way.So we did these digital Kung Fu shorts with Bent of Robot Chicken fame. They follow the epic journey of Master Chewy and his quest to enlighten the fiercest, most fiery food foe he's ever battled - General Tso - on "the way of the chew."
THE ADVENTURE BEGINS
THE BITE OF THE CHEW
FINDING INNER PEACE
BECOME ONE WITH YOUR FOOD