Justin Nutall
Copywriter | Content StrategistTravelers Insurance
CLIENT: Traveler’s Insurance ROLE: CopyMEDIA: Digital/Video/Social
Travelers Insurance applies a wide lens onto things that are happening in the customer world that informs how they insure their clients. We thought they could best own this by producing a content series focusing on some of the most relevant problems/issues facing today's companies. First out of the gate was our cybersecurity video. We thoroughly researched the subject, interviewing different specialists at Travelers which formed the basis of the script I wrote. The result was a timely, relevant mini-documentary punched up with some fantastic infographics. We did a Facebook campaign around the video and created mini-site experiences in email to push it out even further